28 February 20
Out of Sydney’s Northern Beaches, Surf Collective is a platform for indy producers of Australian surf gear of all sorts. Co-founders Mark and Andrew Ranucci have been running it for about six years and are working with around 70 brands these days.
They’d noticed the broader resurgence towards a more independent line of thinking and the conscious consumerism that’s seen the popularity of local farmers’ markets and a desire to locate genuinely Australian-made products. And Surf Collective has also proven popular with the owners of these smaller labels, the ones who actually collaborate with the ocean, surfing and the culture it represents.
This culture is the essence of surfing, and for Mark, “It was always about the product back before the majors went corporate,” says Mark. “It was about looking good wearing something made by a cool company in Torquay without the brand name all over the product. It was about being involved in surfing and enjoying the surf lifestyle . . . including the Sandman Panel Van!”
If you’re on the Northern Beaches check out their Colab with the Sneaky Grind Café in Avalon