Tuesday, 2 May 2017

There’s been resurgence of late towards a more independent line of thinking, conscious consumerism. And in terms of surfing, it seems consumers are opting for small, independent businesses that represent lifestyle instead of industry, culture instead of corporation.

Enter Surf Collective, a platform for truly independent producers of quality Australian surf gear. Co-founders Mark and Andrew Ranucci noticed the trend and decided to bring these independent brands together, the ones who collaborate with the ocean, surfing and the culture it represents.

And how’s this for a fine fit - Surf Collective has now become the retail channel for SurfAid’s merchandise.

Says Mark: “No doubt you’re aware of SurfAid. Started more than 15 years ago by a group of concerned surfers, SurfAid is now staffed by 95% Indonesian nationals who work together to bring sustainable health improvements throughout the island communities of Western Sumatra, Sumbawa and Sumba.

“At Surf Collective, we’re extremely proud to partner with SurfAid and offer a dedicated line of products, from various generous members of our ‘Collective’, with 100% of all profits going straight back to SurfAid. Check out their site (or ours) for a click-through to the collaborative merch.

“Additionally we have some of our brands doing some designs for some merchandise so their range will be expanding soon. All proceeds go to Surf Aid’s fantastic programs in Indonesia so hopefully we will be able to help them raise much-needed funds.”

Score some epic gear & contribute to the great work being done by the crew at SurfAid.
Check out Surf Collective and the new SurfAid stuff on the WEBSITE



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