Saturday, 21 July 2012
Desillusion magazine, supported by RVCA and RAEN are proud to present their latest video “This is Alex”, a video portrait that pays tribute to the Californian longboarder/musician Alex Knost. Hailing from Costa Mesa, California, Alex Knost certainly stands out of the crowd; a worthy heir to a surf culture that's made up of pioneers, and numerous creative artists.
After having followed in the footsteps of his spiritual big brother, Joel Tudor, Alex became in turn one of the best longboarders in the world, paddling his way to the front of the scene, in a counter culture that we thought was drowning under the waves of an extremely lucrative economy- surf industry.
Almost uncatchable, the man flits like a butterfly from one art to the next (from photography to video, board shapes to music) trying to, like he says "lose himself in anything he does, hoping to exceed the limits that society has set him".
A slightly tormented soul, maybe a bit too realistic for this world, although the two obviously go hand in hand, "This is Alex "is a total immersion in his everyday life, a celebration of raw counter culture: To give, understand, learn and influence, without waiting for anything in return, if not to perpetuate a style and a philosophy of life.