Wednesday, 9 May 2012
In order to reduce their carbon footprint by cut down on paper waste, transportation and to keep up with their progressive product distribution, Global Surf Industries has decided to take a digital turn with their 2012 catalogue, by developing it on iPads for sales representatives, store buyers and consumers. The easy-to-navigate app includes the latest information on GSI's full product range, including surfboards, stand up paddleboards and paddles.
In addition to specific product information, the GSI catalogue app includes local recommended retail pricing and videos for each surfboard, featuring commentary from the board's designers and action footage. The digital format also allows for detailed explanations and renderings of GSI's innovative technologies.
"We are stoked to be one of, if not the, first company within our industry to embrace this new technology in such a way," exclaimed Tess Kelly, Digital Media Director, Global Surf Industries. "It's the ultimate tool to showcase our always updating product range, and will allow the sales team, buyers and consumers to connect on a whole new level."
The digital catalogue features products from 7S, NSP, Walden, McTavish, Webber, Haydenshapes, Aloha, Webber, Blue, Modern, Stewart, Meyerhoffer, Gnaraloo Soft Surfboard, Surf Series, The Seaglass Project and Trident. The app is continually updated for use in surf retail locations and is available in the iTunes Store for free.